The press in the UK have been known to make and break businesses, and it is possible to use the press to your business’s advantage, especially if you have something newsworthy to share. They’re looking for content that will interest their readers, and this could range from awards to changes, laws and quotes linking to other stories.
It’s certainly not just a new product that can get you into the spotlight, and you have to provide journalist with a story press release that is not too ‘salesy’. They don’t want to hear about brand promotion, and ideally a press release should be worded objectively, so the journalists have little to do in terms of rewriting.
If you want to get your business into the spotlight, then bide your time, and only submit a press release that’s of interest to them and their readers. Otherwise you may find they ignore your press releases if nonsense is sent to them too often.