Many businesses may feel that they don’t have news or perhaps anything new to tell the customer, but the likely hood is that you do, and you should be sending out your own news whenever you can perhaps in the form of a newsletter or on your website, or both.
News can be employing a new member of staff, taking on a new client, having a new product or a service. It’s essentially anything that would be worth telling your friends or family members, and if it’s good enough for them it’s good enough for your customers.
Every company will have some form of news, and even during the quiet periods it’s possible to release articles and pieces of advice in the form of a news feature. News can help get people talking about your business, and it can provide fresh content on your business’s website showing that it is updated regularly, so if you’re not producing enough news, dig a little deeper because it can really benefit your business.